where to start

This is a project I'm working on, the entire focus is on reusing clothes and styling them in a way that would be emulated traditional sustainable clothing. Fantastic brands like Eileen Fisher, while aesthetically focused, lack modern appeal which becomes problematic due to its status as a luxury brand. According to recent studies done by Statistica which is focused on the "Distribution of online luxury brand visitors in the United States in 2020, by age" and due to sustainable brands cost and general designs. This is how I got started on the project: I got Pinterest and started making my aesthetic boards. This gave me a general idea of what I am looking for while thrifting and what I'm trying to emulate. The boards are based on the tastes of the people lovey enough to model for me.

None of these photos are my work, full credit goes to original creators. From there it is all about the illustrations, and then it focuses on actually making the content. for this article let's just focus on determining aesthetics, and evaluations of sustainable brands. My next articles will focus on sustainable brands and marketing!